13
논문
1,774
피인용 합
2006
첫 논문
2024
최근 논문
01저널·주제·방법
02소속·공저
201020152020
소속
Texas A&M University2006–2023 · 10편
Southern Methodist University2024 · 1편
불러오는 중…
03논문
13편
- Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage
- A Two-Step Synthetic Control Approach for Estimating Causal Effects of Marketing Events
- The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication on Spending: The Importance of Activating Consumption Goal Completion
- Mobile App Introduction and Online and Offline Purchases and Product Returns
- The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis
- Crisis Management Strategies and the Long-Term Effects of Product Recalls on Firm Value
- The Dynamic Impact of Product-Harm Crises on Brand Preference and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry
- Are Multichannel Customers Really more Valuable? The Moderating Role of Product Category Characteristics
- Service Innovativeness and Firm Value
- Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects
- Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships?
- The Effects of New Franchisor Partnering Strategies on Franchise System Size
- Proactive and Reactive Product Line Strategies: Asymmetries Between Market Leaders and Followers
04합친 기록
- A5017267579Venkatesh Shankar · 9편 · ORCID · 대표 기록
- A5110763929Venkatesh Shankar · 4편 · 같은 이름 + 공저자 겹침