16
논문
706
피인용 합
1993
첫 논문
2024
최근 논문
01저널·주제·방법
02소속·공저
200020102020
소속
University of Pennsylvania1993–2018 · 10편
불러오는 중…
03논문
16편
- How Listening Versus Reading Alters Consumers’ Interpretations of News
- “Statistical Significance” and Statistical Reporting: Moving Beyond Binary
- The Effects of Content Ephemerality on Information Processing
- The Dynamics of Distortion: How Successive Summarization Alters the Retelling of News
- Leaving Something for the Imagination: The Effect of Visual Concealment on Preferences
- A Tale of Two Twitterspheres: Political Microblogging During and After the 2016 Primary and Presidential Debates
- Reflections on “Transformative Marketing: The Next 20 Years”
- Introduction to the Journal of Marketing Research Special Section on Field Experiments
- (When) are We Dynamically Optimal? A Psychological Field Guide for Marketing Modelers
- Editorial: A Field Guide to Publishing in an Era of Doubt
- Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs
- Introduction to the <i>JMR</i> 50th Anniversary Special Section
- Paul Green, <i>Journal of Marketing Research</i>, and the Challenges Facing Marketing
- The Psychology of Decisions to Abandon Waits for Service
- Sequential Choice Under Ambiguity: Intuitive Solutions to the Armed-Bandit Problem
- The Rational Effect of Price Promotions on Sales and Consumption