4
논문
468
피인용 합
2011
첫 논문
2018
최근 논문
01저널·주제·방법
저널
JM2JMR2
02소속·공저
2015
소속
INSEAD2016–2018 · 2편
불러오는 중…
03논문
4편
- How Consumers’ Political Ideology and Status-Maintenance Goals Interact to Shape Their Desire for Luxury Goods
- How Consumers' Political Ideology and Status-Maintenance Goals Interact to Shape Their Desire for Luxury Goods
- Sharing with Friends versus Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence
- From Rumors to Facts, and Facts to Rumors: The Role of Certainty Decay in Consumer Communications