19
논문
2,255
피인용 합
1978
첫 논문
2022
최근 논문
01저널·주제·방법
저널
MS11JM4JMR2ISR1MKSCI1
02소속·공저
1980199020002010
소속
The Ohio State University1978 · 1편
Southern Methodist University1984–1988 · 3편
The University of Texas at Austin1990–2020 · 12편
불러오는 중…
03논문
19편
- Customer Orientation and Financial Performance: Women in Top Management Teams Matter!
- Cross-Platform Spillover Effects in Consumption of Viral Content: A Quasi-Experimental Analysis Using Synthetic Controls
- Marketing Self-Improvement Programs for Self-Signaling Consumers
- The Implications of Offering Free Versions for the Performance of Paid Mobile Apps
- Values that Shape Marketing Decisions: Influence of Chief Executive Officers’ Political Ideologies on Innovation Propensity, Shareholder Value, and Risk
- Tasting the Tea after a 15-Year Brew: Editorial Reflections on the 1995–1997 Years
- Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms’ Top Management Teams
- Optimal Bundling of Technological Products with Network Externality
- Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams
- Research Note—Sole Entrant, Co-optor, or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands
- Managing New Product Definition in Highly Dynamic Environments
- Facilitating Coordination in Customer Support Teams: A Framework and Its Implications for the Design of Information Technology
- A Balance Model for Evaluating Firms for Acquisition
- Market Share Pioneering Advantage: A Theoretical Approach
- The Adoption of the M-Form Organizational Structure: A Test of Imitation Hypothesis
- Risk/Return Performance of Diversified Firms
- Introduction Strategy for New Products with Positive and Negative Word-of-Mouth
- Erratum to “Innovation Diffusion in a Dynamic Potential Adopter Population”
- Innovation Diffusion in a Dynamic Potential Adopter Population