Jan‐Benedict E.M. Steenkamp

15편

• Cementing <i>JM</i> 's Impact on the Marketing Ecosystem: Advancing Big Ideas
  jm · 2025 · 인용 3 · Consumer Behavior in Brand Consumption and Identification
• Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?
  jm · 2022 · 인용 26 · Consumer Market Behavior and Pricing
• Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies
  jmr · 2021 · 인용 39 · Innovation Diffusion and Forecasting
• Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
  jm · 2020 · 인용 424 · Digital Marketing and Social Media
• Agglomeration as a Driver of the Volume of Electronic Word of Mouth in the Restaurant Industry
  jmr · 2018 · 인용 40 · Digital Marketing and Social Media
• Quantifying Under- and Overreporting in Surveys through a Dual-Questioning-Technique Design
  jmr · 2015 · 인용 14 · Survey Sampling and Estimation Techniques
• Stability and Change in Consumer Traits: Evidence from a 12-Year Longitudinal Study, 2002–2013
  jmr · 2014 · 인용 90 · Cultural Differences and Values
• Price and Advertising Effectiveness over the Business Cycle
  jmr · 2013 · 인용 201 · Consumer Market Behavior and Pricing
• Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning
  mksci · 2013 · 인용 126 · Consumer Retail Behavior Studies
• The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective
  ms · 2012 · 인용 72 · Outsourcing and Supply Chain Management
• The Effect of Business-Cycle Fluctuations on Private-Label Share: What has Marketing Conduct Got to do with it?
  jm · 2011 · 인용 205 · Consumer Market Behavior and Pricing
• The Impact of Economic Contractions on the Effectiveness of R&amp;D and Advertising: Evidence from U.S. Companies Spanning Three Decades
  mksci · 2011 · 인용 136 · Firm Innovation and Growth
• A Global Investigation into the Constellation of Consumer Attitudes toward Global and Local Products
  jm · 2010 · 인용 443 · Consumer Behavior in Brand Consumption and Identification
• Socially Desirable Response Tendencies in Survey Research
  jmr · 2010 · 인용 429 · Consumer Behavior in Brand Consumption and Identification
• What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?
  jmr · 2010 · 인용 351 · Consumer Market Behavior and Pricing

• A5111420232Jan‐Benedict E.M. Steenkamp · 14편 · ORCID · 대표 기록
• A5111754495Jan-Benedict E.M. Steenkamp · 1편 · ORCID 보유자의 이름 변형