01이 칸의 논문
- To Adopt or Not: The Paradox of AR Fitting Technology in Retail Channels
- The Impact of an Augmented-Reality Game on Local Businesses: A Study of Pokémon Go on Restaurants
- Show Me the Money: The Economic Impact of Membership-Based Free Shipping Programs on E-Tailers
- Stuck Online: When Online Engagement Gets in the Way of Offline Sales
- Online Cash-back Shopping: Implications for Consumers and e-Businesses
02같은 주제, 다른 방법
- The Effect of Voice AI on Digital Commerce
- Real-Time Sales Data, Streamer Improvisation, and Sales Performance: Evidence From Live Stream Selling
- Strategic Expectation Setting of Delivery Time on Marketplaces
- Connecting Customers and Merchants Offline: Experimental Evidence from the Commercialization of Last-Mile Stations at Alibaba
- Linking Clicks to Bricks: Understanding the Effects of Email Advertising on Multichannel Sales
- Disentangling the Customer-Level, Cross-Channel Effects of Large-Order-Advantaged Online Shipping Policies
- Improving Convenience or Saving Face? An Empirical Analysis of the Use of Facial Recognition Payment Technology in Retail
- The Impact of Online Q&As on Product Sales: The Case of Amazon Answer
- The Voice of Commerce: How Smart Speakers Reshape Digital Content Consumption and Preferences
- Fun Shopping: A Randomized Field Experiment on Gamification