온라인 광고 효과

• Optimal Feature Advertising Design Under Competitive Clutter
  MS · 2007 · 인용 189 · Rik Pieters, Michel Wedel, Jie Zhang
• Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers
  MS · 2013 · 인용 420 · Robert Seamans, Feng Zhu
• Targeted Advertising Strategies on Television
  MS · 2006 · 인용 76 · Esther Gal‐Or, Mordechai Gal‐Or, Jerrold H. May 외
• Ad Revenue and Content Commercialization: Evidence from Blogs
  MS · 2013 · 인용 170 · Monic Sun, Feng Zhu
• Research Note: Additional Learning and Implications on the Role of Informative Advertising
  MS · 2004 · 인용 106 · David Soberman
• Mobile Targeting
  MS · 2013 · 인용 303 · Xueming Luo, Michelle Andrews, Zheng Fang 외
• Advertising Fee in Business-Format Franchising
  MS · 1997 · 인용 94 · Preyas S. Desai
• Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory
  MS · 2002 · 인용 442 · Rik Pieters, Luk Warlop, Michel Wedel

2024–2026

• Online Advertising, Data Sharing, and Consumer Control
  MS · 2024 · 인용 13 · Justin P. Johnson, Thomas Jungbauer, Marcel Preuß
• Digital vs. Traditional Advertising and the Recognition of Brand Intangible Assets
  MS · 2024 · 인용 8 · Scarlett Song
• Imperfect Targeting and Advertising Strategies
  MS · 2024 · 인용 4 · Heiko Karle, Markus Reisinger
• Evaluating the Impact of Privacy Regulation on E-Commerce Firms: Evidence from Apple’s App Tracking Transparency
  MS · 2025 · 인용 4 · Guy Aridor, Yeon‐Koo Che, Brett Hollenbeck 외
• Long Lags and Large Returns: Experimental Evidence from Advertising to Businesses
  MS · 2025 · 인용 2 · Michael Thomas, Marcel Goić, Kirthi Kalyanam
• A Graphical Point Process Framework for Understanding Removal Effects in Multi-Touch Attribution
  MS · 2024 · 인용 1 · Jun Tao, Qian Chen, James W. Snyder 외

최근 6년 2편 이상

• Catherine E. Tucker
  이 주제 3편 · Massachusetts Institute of Technology · 18년차 · 논문 42편
• Brett R. Gordon
  이 주제 2편 · Northwestern University · 15년차 · 논문 12편

310편