Brett R. Gordon

12편

• Multicell Experiments for Marginal Treatment Effect Estimation of Digital Ads
  ms · 2025 · 인용 1 · Consumer Market Behavior and Pricing
• Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement
  mksci · 2022 · 인용 76 · Consumer Market Behavior and Pricing
• Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections
  ms · 2022 · 인용 14 · Media Influence and Politics
• Digitization and Flexibility: Evidence from the South Korean Movie Market
  mksci · 2021 · 인용 7 · Consumer Market Behavior and Pricing
• Inefficiencies in Digital Advertising Markets
  jm · 2020 · 인용 156 · Consumer Market Behavior and Pricing
• A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
  mksci · 2019 · 인용 264 · Advanced Causal Inference Techniques
• An Empirical Study of National vs. Local Pricing by Chain Stores Under Competition
  mksci · 2018 · 인용 26 · Consumer Market Behavior and Pricing
• A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes
  mksci · 2015 · 인용 64 · Consumer Market Behavior and Pricing
• Advertising Effects in Presidential Elections
  mksci · 2012 · 인용 119 · Consumer Market Behavior and Pricing
• Does Price Elasticity Vary with Economic Growth? A Cross-Category Analysis
  jmr · 2012 · 인용 114 · Consumer Market Behavior and Pricing
• Competitive Strategy for Open Source Software
  mksci · 2011 · 인용 48 · Open Source Software Innovations
• <b>Foreword</b>—Revisiting the Workshop on Quantitative Marketing and Structural Econometrics
  mksci · 2011 · 인용 1 · Consumer Market Behavior and Pricing