Journals · JMR

Journal of Marketing Research

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2022년 2월2편 · 2022년 77편

A Structural Model of Organizational Buying for Business-to-Business Markets: Innovation Adoption with Share-of-Wallet Contracts
Navid Mojir, K. Sudhir

2/17 · Vol. 59(5) · 인용 5

주제공급망 정보시스템방법구조 추정 모형
When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly
Dominique Olié Lauga, Elie Ofek, Zsolt Katona

2/7 · Vol. 59(6) · 인용 10

주제경쟁 가격 책정방법분석 모형·게임이론