35
논문
1,483
피인용 합
2010
첫 논문
2026
최근 논문
01저널·주제·방법
02소속·공저
2010201520202025
소속
Yale University2010–2026 · 32편
불러오는 중…
03논문
35편
- Thank You, Now What? How Donors Respond to Calls to Action
- Entrepreneurs and Investors: Funding-Induced Distortions in Lean Start-up Product Experiments and Innovation
- Can Rising Eco-sensitivity Hurt Sustainability? Eco-impact of Durable Goods Innovations
- Can AI and AI-Hybrids Detect Persuasion Skills? Salesforce Hiring with Conversational Video Interviews
- Can Random Friends Seed More Buzz and Adoption? Leveraging the Friendship Paradox
- A Theory-Based Explainable Deep Learning Architecture for Music Emotion
- Privacy Rights and Data Security: GDPR and Personal Data Markets
- A Structural Model of Organizational Buying for Business-to-Business Markets: Innovation Adoption with Share-of-Wallet Contracts
- Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes
- A Structural Model of a Multitasking Salesforce: Incentives, Private Information, and Job Design
- Editorial: Acknowledgments, Stocktaking, and Farewell
- The Causal Effect of Service Satisfaction on Customer Loyalty
- Effects of Cost‐Information Transparency on Intertemporal Price Discrimination
- Introduction to the Special Issue on Marketing Science and Health
- Introduction to the Special Issue on Marketing Science and Field Experiments
- A Model of Multipass Search: Price Search Across Stores and Time
- Introduction to the Special Issue on Consumer Protection
- When Salespeople Manage Customer Relationships: Multidimensional Incentives and Private Information
- Editorial: An Update on the Frontiers Section
- Introduction to the Special Section on Mobile Technologies
- Editorial—Introducing A New Section—<i>Marketing Science: Frontiers</i>
- Congratulations to Richard Thaler for Winning the Nobel Prize in Economics
- Editorial—Acknowledging 2016 <i>Marketing Science</i> Contributions
- Editorial—The Exploration-Exploitation Tradeoff and Efficiency in Knowledge Production
- Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content
- Do Store Brands Aid Store Loyalty?
- The “Peter Pan Syndrome” in Emerging Markets: The Productivity-Transparency Trade-off in IT Adoption
- <b>Editorial</b>—Marketing Science in Emerging Markets
- Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India
- Short-Run Needs and Long-Term Goals: A Dynamic Model of Thirst Management
- <b>Editorial</b>—New Editorial Structure for <i>Marketing Science</i>
- Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans
- When to “Fire” Customers: Customer Cost-Based Pricing
- A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers?
- Forecasting Marketing-Mix Responsiveness for New Products
04합친 기록
- A5072447765K. Sudhir · 30편 · ORCID · 대표 기록
- A5004093455SudhirK. · 0편 · ORCID 보유자의 이름 변형
- A5111519693K. Sudhir · 5편 · same name + strong evidence (institution/coauthors/topic)