2025년 7월8편 · 2025년 61편
- The Different Effects of Mass-Media Marketing and Personal Sales Budgets Across the Life Cycle of B2B High-Tech Start-Ups
- Marketing and Economics of Harm Reduction: Evidence from Conservation Field Experiments
- The Stability Effect for Weight Judgments
- Who Benefits from Alternative Data for Credit Scoring? Evidence from Peru
- It Takes One to Buy but Two to Say Goodbye: Asymmetrical Preference for Others’ Involvement in Product Decisions Across the Customer Journey
- The Power of Star Creators: Evidence from the Live Streaming Industry
- Who Will I Be With(out) You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals
- The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations