misq·2014년 3월 1일
Leveraging Philanthropic Behavior for Customer Support: The Case of user Support Forums
Wael Jabr, Radha Mookerjee, Yong Tan, Vijay Mookerjee
MIS Quarterly
21
피인용
4.5
FWCI
1
IS/마케팅/OM 탑저널 피인용
79
IS/마케팅/OM 탑저널 참고문헌
- 주제기업의 소셜미디어 소통 · 소셜미디어
01Abstract
Online user forums for technical support are being widely adopted by IT firms to supplement traditional customer support channels. Customers benefit from having an additional means of product support, while firms benefit by lowering the costs of supporti
02연구 흐름
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03비슷한 논문
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04이후 연구
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05선행 연구
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06서지 정보
- 저널MIS Quarterly · 38(1) · 187–208
- 토픽Open Source Software Innovations · Computer Science Applications
- DOI10.25300/misq/2014/38.1.09
- 저자Wael Jabr, Radha Mookerjee, Yong Tan, Vijay Mookerjee