Commentary—Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion

Isuggest five broad directions for future research on social influence and opinion leadership that could, if appropriately addressed, dramatically improve how we conceptualize and manage social contagions in a variety of domains.

• 저널Marketing Science · 30(2) · 217–223
• 토픽Opinion Dynamics and Social Influence · Statistical and Nonlinear Physics
• DOI10.1287/mksc.1100.0596
• 저자Sinan Aral