ms·1963년 7월 1일
Communications to the Editor—A Note on Utility and Attitudes to Risk
Management Science
19
피인용
0.0
FWCI
0
IS/마케팅/OM 탑저널 피인용
6
IS/마케팅/OM 탑저널 참고문헌
- 주제다속성 효용 평가 · 의사결정분석
01Abstract
Most theories of economic decision-making under uncertainty recognize that the value assigned to an uncertain prospect may differ from its “actuarial value,” or that the utility of an expectation may differ from the expectation of the utility. One way of formalizing this idea is to assume that the utility of a prospect is given by a function f(E, V), where E = the mathematical expectation of the gain, V = the variance of the gain. Various considerations about existence and possible shape of such function f(E, V) are presented.
02연구 흐름
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03비슷한 논문
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04이후 연구
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05선행 연구
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06서지 정보
- 저널Management Science · 9(4) · 697–700
- 토픽Decision-Making and Behavioral Economics · General Decision Sciences
- DOI10.1287/mnsc.9.4.697
- 저자Karl Borch