IS Atlas
ms·1995년 1월 1일

Risk, Return, and Utility

David E. Bell

Management Science

194
피인용
7.1
FWCI
10
IS/마케팅/OM 탑저널 피인용
3
IS/마케팅/OM 탑저널 참고문헌
01Abstract

Expected utility theory is widely acknowledged to be a rational approach to making decisions involving risk. Yet the methodology gives no explicit role to measures of risk and return. In this paper we identify those families of utility functions that are compatible with a risk-return interpretation. From these families we deduce utility-compatible measures of risk.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보