IS Atlas
ms·1984년 6월 1일

A Quantity Discount Pricing Model to Increase Vendor Profits

James P. Monahan

Management Science

631
피인용
9.2
FWCI
31
IS/마케팅/OM 탑저널 피인용
7
IS/마케팅/OM 탑저널 참고문헌
01Abstract

In this paper, we analyze how a supplier can structure the terms of an optimal quantity discount schedule. The vendor's challenge is to adjust his present pricing schedule to entice his major customer to increase his present order size by a factor of “K.” Optimal levels for “K” and the corresponding price discount are determined in order to maximize the supplier's incremental net profit and cash flow. Implementation issues are discussed and future research needs identified.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보