IS Atlas
ms·1987년 12월 1일

Note—Comment on: A Generalized Quantity Discount Pricing Model to Increase Supplier's Profits

S.K. Goyal

Management Science

55
피인용
2.6
FWCI
0
IS/마케팅/OM 탑저널 피인용
2
IS/마케팅/OM 탑저널 참고문헌
01Abstract

Lee and Rosenblatt (Lee, H. L., M. J. Rosenblatt. 1986. A generalized quantity discount pricing model to increase supplier's profits. Management Sci. 32 (9) 1177–1185.) considered the joint problem of ordering and offering discount by a supplier to his sole buyer, the objective of the supplier being to induce the buyer to alter his order quantities in order to increase the supplier's yearly profit. They determined the optimal ordering and pricing policy for the supplier under the constraint on the amount of discount offered to the purchaser. This restriction on the amount of price discount seems unreasonable when the objective of the supplier, in all likelihood, is to increase his own profits. It is possible that higher discounts in purchase price may lead to greater economies for the supplier. In this note, a much simpler approach is being offered for determining the optimal ordering and pricing policy for the supplier.

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