IS Atlas
ms·1986년 9월 1일

A Generalized Quantity Discount Pricing Model to Increase Supplier's Profits

Hau L. Lee, Meir J. Rosenblatt

Management Science

439
피인용
6.5
FWCI
22
IS/마케팅/OM 탑저널 피인용
10
IS/마케팅/OM 탑저널 참고문헌
01Abstract

In this paper, the joint problem of ordering and offering price discount by a supplier to his sole/major buyer is analyzed. The objective is to induce the buyer to alter his order schedule and size so that the supplier can benefit from lower set up, ordering, and inventory holding costs. We generalize the quantity discount pricing model of Monahan (Monahan, J. P. 1984. A quantity discount pricing model to increase vendor profits. Management Sci. 30 (6) 720–726.) to: (1) explicitly incorporate constraints imposed on the amount of discount that can be offered; and (2) relax the implicit assumption of a lot-for-lot (or order-for-order) policy adopted by the supplier. An algorithm is developed to solve the supplier's joint ordering and price discount problem.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보