<b>Rejoinder</b>—Estimation Issues for Copulas Applied to Marketing Data

Estimating copula models using Bayesian methods presents some subtle challenges, ranging from specification of the prior to computational tractability. There is also some debate about what is the most appropriate copula to employ from those available. We address these issues here and conclude by discussing further applications of copula models in marketing.

• 저널Marketing Science · 30(1) · 25–28
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.1100.0604
• 저자Peter J. Danaher, Michael S. Smith