13
논문
939
피인용 합
2010
첫 논문
2024
최근 논문
01저널·주제·방법
02소속·공저
201020152020
소속
The University of Melbourne2010–2011 · 3편
Monash University2011–2015 · 5편
불러오는 중…
03논문
13편
- Mitigation in Marketing: Concept, Definition, and Scope
- A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the <i>Journal of Marketing Research</i>
- Optimal Microtargeting of Advertising
- Advertising Effectiveness for Multiple Retailer-Brands in a Multimedia and Multichannel Environment
- Delusion in Attribution: Caveats in Using Attribution for Multimedia Budget Allocation
- Where, When, and how Long: Factors that Influence the Redemption of Mobile Phone Coupons
- Practice Prize Paper—Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia
- Comparing the Effect of Store Remodeling on New and Existing Customers
- Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Blitz Campaign
- The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services
- <b>Practice Prize Paper</b>—Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways
- Modeling Multivariate Distributions Using Copulas: Applications in Marketing
- <b>Rejoinder</b>—Estimation Issues for Copulas Applied to Marketing Data