Journal breakfast debate : media buying in a modern economy : media @ work

Gordon Muller (GSM Quadrant) warned that media owners have become more sensible in their spending. Donald Liphoko, (The MediaShop) explained why: have had two very strange years. The FIFA and Rugby World Cups sucked the cash we would have normally put into traditional media ... I look forward to next year. We are going to have to think of different ways to capture the attention of consumers.

• 저널Journal of Marketing · 2012(—) · 24–
• 토픽Cultural Industries and Urban Development · Urban Studies
• 저자Kerryn Le Cordeur