Starving the feast : why big media companies are failing to capture the shift in advertising revenues : part 2 - Big Media

In part one of this series I discussed the Media Boom which led to 'Big Media'. Here, I will focus on Big Media controlling many of today's traditional media structures.

• 저널Journal of Marketing · 2011(—) · 15–
• 토픽Media Studies and Communication · Communication
• 저자Lisa Witepski