Media Platforms’ Content Provision Strategies and Sources of Profits

This paper examines media platforms’ content provision strategies and their implications for the profits of media platforms and content suppliers.

• 저널Marketing Science · 40(3) · 527–547
• 토픽Digital Platforms and Economics · Strategy and Management
• DOI10.1287/mksc.2020.1248
• 저자Wilfred Amaldoss, Woochoel Shin