Snap Survey : what SA Marketers are getting paid

American advertising executive, Harry Henry, could have been talking about marketing salary surveys when he said that 'in the field of marketing and advertising, statistics are like bikinis - they reveal a good deal that is both interesting and instructive, but they usually conceal what is really vital'.

• 저널Journal of Marketing · 2011(—) · 10–11
• 토픽Business Strategies and Management Research · Management Science and Operations Research
• 저자Dylan Rogers