Navigating the : converging media space : advertising @ work

How many times have we heard that one medium will be replacing another - TV overtaking print, for example, or the Internet cancelling out the need for magazines. But what if these mediums merged, offering a singular experience for consumers and advertisers alike?

• 저널Journal of Marketing · 2012(—) · 8–9
• 토픽Digital Games and Media · Sociology and Political Science
• 저자Lisa Witepski