Trade show and event marketing - what is the value?

From the outset, let us dispel the notion that this is a promotional article about the Marketing Management Association (MMA) in Europe. Neither is it about promoting the New York-based Marketing Management Analytics (MMA), and it is most certainly not about promoting the global, not-for-profit, Mobile Marketing Association (MMA), although they do deserve a good word.

• 저널Journal of Marketing · 2011(—) · 18–19
• 토픽Conferences and Exhibitions Management · Sociology and Political Science
• 저자Dylan Rogers