Has car advertising crashed? : advertising @ work

The Annual's final Ad Forum for 2011, hosted at Vega Brand Communication School, put automotive advertising under the spotlight. Tumi Rabanye from Ornico, partner of The Ad Forum, noted the growth of the automotive industry, especially in emerging markets.

• 저널Journal of Marketing · 2012(—) · 9–
• 토픽Asian Industrial and Economic Development · Political Science and International Relations
• 저자Kerryn Le Cordeur