All's fair in love and burger wars

They're big - very big - and they're doing battle at a food court near you. They are, of course, the new breed of burger. man-sized (for that is, after all, the market they're capture) or call them a big eat; either way, they the latest attempts of fast food players to either the premium burger market or maintain their leading position there.

• 저널Journal of Marketing · 2011(—) · 12–13
• 토픽Business Strategies and Innovation · Strategy and Management
• 저자Lisa Witepski