Washroom advertising : the new toilet reading matter of choice : media @ work

It's a marketer's dream to find a way to communicate with consumers in an uninterrupted, uncluttered space. It might not be every marketer's dream to advertise in a washroom, but according to Joint MD of Primedia Unlimited subsidiary, TLC, Brett Tucker, the washroom is the one space where you are guaranteed this uninterrupted communication.

• 저널Journal of Marketing · 2012(—) · 21–
• 토픽ICT Impact and Policies · Media Technology
• 저자Kerryn Le Cordeur