jm·2011년 10월 1일
Does Twitter have any value for a brand? : soapbox
Journal of Marketing
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FWCI
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IS/마케팅/OM 탑저널 피인용
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IS/마케팅/OM 탑저널 참고문헌
- 주제기업의 소셜미디어 소통 · 소셜미디어
01Abstract
According to www.mediabistro.com, Twitter has more than 300 million users and is the fastest-growing social network. It has become synonymous with breaking news and creating a platform for the latest gossip. It has also become a valuable network for brands to manage online conversations.
02연구 흐름
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03비슷한 논문
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04이후 연구
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05선행 연구
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06서지 정보
- 저널Journal of Marketing · 2011(—) · 8–
- 토픽Digital Marketing and Social Media · Sociology and Political Science
- 저자Brent Shahim