IS Atlas
jm·2011년 10월 1일

Does Twitter have any value for a brand? : soapbox

Brent Shahim

Journal of Marketing

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IS/마케팅/OM 탑저널 참고문헌
01Abstract

According to www.mediabistro.com, Twitter has more than 300 million users and is the fastest-growing social network. It has become synonymous with breaking news and creating a platform for the latest gossip. It has also become a valuable network for brands to manage online conversations.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보