South African football - the power of the brand

Brand Power. What does it mean? Analyse it for hours. Workshop it. Break it down into components. Or ask a football supporter - ask any young township boy what he wants to be when he grows up and invariably the answer will be a Pirates or Chiefs player.

• 저널Journal of Marketing · 2011(—) · 15–
• 토픽Sports, Gender, and Society · Gender Studies
• 저자Herby Opland