IS Atlas
jm·2012년 2월 1일·주제 밖

Smart thinking for a successful 2012 : media @ work

Kerryn Le Cordeur

Journal of Marketing

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IS/마케팅/OM 탑저널 참고문헌
01Abstract

The Smartest Event of the Year not only launched the 2011/12 edition of The Annual, it was also fertile breeding ground for some insightful commentary and debate as we head into the unknown terrain that is 2012.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보