Privatise SA's marketing : the starting point

you would have thought post the World Cup extravaganza we would have solidified, executed and quantified a country marketing programme that would have encapsulated the event's success and had plane loads of slavering tourists arriving on our shores. I would have at the least expected goggle-eyed Spaniards making a well marketed weekly pilgrimage to the FNB Stadium to see second hand where their heroes triumphed. However, by all accounts nothing, nada or as they say in text speak SFA.

• 저널Journal of Marketing · 2011(—) · 4–
• 토픽Business Strategies and Management Research · Management Science and Operations Research
• 저자Jeremy Maggs