Before you fire your ad agency - read this : soapbox

Are you frustrated with the service you're getting from your agency? Firing an agency - and finding and employing a new one - is an expensive and complex business. So, I thought I'd share some insights into what makes for a good partnership. The answer might surprise you.

• 저널Journal of Marketing · 2011(—) · 6–
• 토픽Business Law and Ethics · Accounting
• 저자Wayne Naidoo