The New CMO-CIO alignment imperative : CMO

In today's complex and competitive digital world, rapidly developing technology is changing how consumers interact with brands. Customers are empowered to research and make decisions on their own terms, and they quickly ignore companies who cannot supply the experience, engagement channels and immediate service they require.

• 저널Journal of Marketing · 2010(—) · 23–
• 토픽Big Data and Business Intelligence · Management Information Systems
• 저자Donovan Neale-May