Newly wired - boldly empowered : and we're off...

As 2012 approaches, what are the four main challenges facing senior marketing executives not only here but around the world? A new study from IBM called 'From Stretched to Strengthened - Insights from the Global Chief Marketing Officer Study' puts it succinctly: the explosion of data the growing influence of social media the proliferation of channels and devices shifting consumer demographics

• 저널Journal of Marketing · 2012(—) · 4–
• 토픽Marketing and Advertising Strategies · Marketing
• 저자Kerryn Le Cordeur