Listen up : what is with radio advertising : selling radio

World Cup fever has hit South African households with a vengeance. Everyone is aware that the biggest soccer tournament in the world is less than 140 days away. The opportunities for companies are endless, or so it seems.

• 저널Journal of Marketing · 2010(—) · 20–
• 토픽Marketing and Advertising Strategies · Marketing
• 저자Tat Wolfen