Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market

This research studies the determinants of price bargaining and its effect on platform competition in a two-sided market.

• 저널Marketing Science · 39(4) · 687–706
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.2019.1213
• 저자Lingling Zhang, Doug J. Chung