IS Atlas
jm·2011년 10월 1일·주제 밖

The power of a good enemy : soapbox

Howard Fox

Journal of Marketing

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피인용
0.0
FWCI
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IS/마케팅/OM 탑저널 피인용
0
IS/마케팅/OM 탑저널 참고문헌
01Abstract

Some would say that Britain reached its prime during the Second World War 'Battle of Britain' in the summer of 1940. The country faced a common enemy. They were focused, driven and prepared to accept huge personal sacrifice for the common good, while 'giving up' and despair were beyond comprehension. Recent events in London and other major British cities suggest that this may not be the case today.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보