Eish. When did marketing become advertising

Remember your first marketing lecture? Remember the four 'Ps'? Marketing was about Product, Place, Price and Promotion. (Note to reader: this was the mid-eighties, era of Boy George (1.0) and Banana Rama; before the 4P's middle-age waistline spread, Elvis- like, to become seven Ps.)

• 저널Journal of Marketing · 2011(—) · 5–
• 토픽Marketing and Advertising Strategies · Marketing
• 저자Howard Fox