Regulating Deceptive Advertising: False Claims and Skeptical Consumers

This paper studies interactions between dishonest firms, skeptical consumers, and regulations, and it finds that higher penalty for false statements can reduce consumer surplus, firm profits, and welfare.

• 저널Marketing Science · 39(4) · 788–806
• 토픽Experimental Behavioral Economics Studies · Safety Research
• DOI10.1287/mksc.2020.1221
• 저자Yue Wu, Tansev Geylani