Platform Manipulation in Online Retail Marketplace with Sponsored Advertising

We study an online retail marketplace’s incentive to manipulate sellers’ product attractiveness to consumers (e.g., through fake sales, fake reviews, or dishonest endorsement) and sellers’ placement ranking.

• 저널Marketing Science · 43(2) · 317–345
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.2023.1446
• 저자Fei Long, Yunchuan Liu