Product Safety and Liability with Deceptive Advertising and Moral Hazard

This paper examines how the two common product liability rules (strict liability versus comparative negligence) affect firms and consumers when firms can advertise product quality deceptively and consumers exert precaution efforts endogenously.

• 저널Marketing Science · 44(2) · 287–305
• 토픽Ethics in Business and Education · Information Systems and Management
• DOI10.1287/mksc.2023.0173
• 저자Xu Guan, Huan Cao, Krista J. Li, Yucheng Ding