Preference Learning and Demand Forecast

This paper develops a theory-based, cost-effective method to forecast actual product demand using inexpensive choice experiment data.

• 저널Marketing Science · 40(1) · 62–79
• 토픽Economic and Environmental Valuation · Economics and Econometrics
• DOI10.1287/mksc.2020.1238
• 저자Xinyu Cao, Juanjuan Zhang