Juanjuan Zhang

16편

• The Legacy of John Little for Marketing Science
  mksci · 2025 · 인용 0 · Consumer Market Behavior and Pricing
• Engagement That Sells: Influencer Video Advertising on TikTok
  mksci · 2024 · 인용 41 · Digital Marketing and Social Media
• Genes and Sales
  ms · 2023 · 인용 7 · Consumer Behavior in Brand Consumption and Identification
• Preference Learning and Demand Forecast
  mksci · 2020 · 인용 32 · Economic and Environmental Valuation
• Tweeting as a Marketing Tool: A Field Experiment in the TV Industry
  jmr · 2017 · 인용 147 · Digital Marketing and Social Media
• Deadlines in Product Development
  ms · 2016 · 인용 38 · Capital Investment and Risk Analysis
• Learning from Experience, Simply
  mksci · 2014 · 인용 54 · Consumer Market Behavior and Pricing
• Why Do Salespeople Spend So Much Time Lobbying for Low Prices?
  mksci · 2014 · 인용 41 · Auction Theory and Applications
• Rational Herding in Microloan Markets
  ms · 2012 · 인용 882 · FinTech, Crowdfunding, Digital Finance
• (De)marketing to Manage Consumer Quality Inferences
  jmr · 2012 · 인용 117 · Consumer Market Behavior and Pricing
• How Does Popularity Information Affect Choices? A Field Experiment
  ms · 2011 · 인용 76 · Consumer Market Behavior and Pricing
• The Perils of Behavior-Based Personalization
  mksci · 2011 · 인용 0 · Product Development and Customization
• The Perils of Behavior-Based Personalization
  mksci · 2010 · 인용 191 · Consumer Market Behavior and Pricing
• Growing Two-Sided Networks by Advertising the User Base: A Field Experiment
  mksci · 2010 · 인용 146 · Digital Platforms and Economics
• Why Are Bad Products So Hard to Kill?
  ms · 2010 · 인용 49 · Capital Investment and Risk Analysis
• Designing Pricing Contracts for Boundedly Rational Customers: Does the Framing of the Fixed Fee Matter?
  ms · 2008 · 인용 347 · Consumer Market Behavior and Pricing

• A5100454731Juanjuan Zhang · 13편 · 대표 기록
• A5011496485ZhangJuanjuan · 1편 · ORCID 보유자의 이름 변형
• A5112866127Juanjuan Zhang · 2편 · ORCID · same name + years + field + institution