Price Fairness and Strategic Obfuscation

Personalized prices affect fairness concerns, and firms have incentive to invest in technology that obfuscates prices and mitigates consumers’ fairness concerns.

• 저널Marketing Science · 40(1) · 122–146
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.2020.1244
• 저자William J. Allender, Jūra Liaukonytė, Sherif Nasser, Timothy J. Richards