Search, Showrooming, and Retailer Variety

Showrooming brings price-inelastic customers to stores with shallow assortments, which can lead to higher prices at stores with deep assortments (from which they showroom).

• 저널Marketing Science · 42(2) · 251–270
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.2022.1376
• 저자Heski Bar‐Isaac, Sandro Shelegia