“Let the Sunshine In”: The Impact of Industry Payment Disclosure on Physician Prescription Behavior

Disclosing marketing payments to physicians resulted in a robust decline in both branded and generic prescriptions in three best-seller classes, likely because of physician self-monitoring.

• 저널Marketing Science · 39(3) · 516–539
• 토픽Pharmaceutical industry and healthcare · Pharmacology
• DOI10.1287/mksc.2019.1181
• 저자Tong Guo, S. Sriram, Puneet Manchanda