Writing More Compelling Creative Appeals: A Deep Learning-Based Approach

In this paper, we present a deep learning-based decision support tool to assist individuals in writing effective creative appeals.

• 저널Marketing Science · 41(5) · 941–965
• 토픽Advanced Text Analysis Techniques · Artificial Intelligence
• DOI10.1287/mksc.2022.1351
• 저자Jiyeon Hong, Paul R. Hoban