Paul R. Hoban

4편

• What Cookie-Based Advertising Effectiveness Fails to Measure
  mksci · 2023 · 인용 5 · Consumer Market Behavior and Pricing
• Writing More Compelling Creative Appeals: A Deep Learning-Based Approach
  mksci · 2022 · 인용 25 · Advanced Text Analysis Techniques
• A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions
  jmr · 2020 · 인용 33 · Auction Theory and Applications
• Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment
  jmr · 2014 · 인용 197 · Consumer Market Behavior and Pricing